Corporate Social Responsibility of Balmer Lawrie
Corporate Social Responsibility (CSR) is a transformational practice by the business corporations in India, mandated by the Government. CSR programs aim at transforming the lives of the under-privileged and enhance collective community well-being, besides the broader goal of driving sustainable development and growth of all stakeholders. In line with this, the Company has been driving various CSR projects independently around its units and establishments across the country and has also been supporting various programs initiated by the Government of India like the Clean India Mission and Skill Development Institutes. The Company is responsive to the needs of the society at large, and its socio-economic goals are well aligned with the business objectives.
Balmer Lawrie’s CSR initiatives are driven by two Flagship Programs - Balmer Lawrie Initiative for Self Sustenance [BLISS] and Samaj Mein Balmer Lawrie [SAMBAL]. While the first Program is directed at providing and improving the long-term economic sustenance of the underprivileged, the second Program aims at improving the living standards and quality of life of population in and around the Company’s work-centers.
In pursuance of these Programs, the Company has undertaken several community development projects, partnering with various agencies. The focus areas for the schemes under the programs, amongst others, have been on education, healthcare, sanitation, integrated village development, and environmental protection. CSR efforts are channelized on the above-mentioned thematic focus areas and target groups like children, women, youth, elderly and differently abled people.
Through the various CSR programs, the Company has constantly endeavored to integrate the interest of the business with that of the communities that form part of the areas it operates. With the advent of the various National flagship programs launched by the government, we as an organisation take pride in furthering the initiatives, which comes under the purview of CSR by engaging specialized agencies, and in keeping with the DPE guidelines, the Companies Act 2013 and Schedule VII of the Companies Act.
A total sum of Rs. 514.00 Lakhs was spent during the year 2019-20, towards CSR activities’ expenses.
The Company’s CSR activities were evaluated and social impact assessment was done for the projects carried out in the years from 2016 to 2018. (The report is available on the Company’s website www.balmerlawrie.com)
The following activities / initiatives were undertaken during the year under report, i.e. FY 2019-20.
i. Education & Child Sustenance
1. Two classrooms are being sponsored under the “Corporate Leverage and Support Scheme” (CLASS) of Indian Institute of Cerebral Palsy (IICP) for supporting the differently abled, particularly children suffering from cerebral palsy. In all 30 children are being supported. Balmer Lawrie associated with 'Hope Cup 2020', a charity golf tournament in aid of IICP, as a tee sponsor. The tournament was organised by IICP along with Tollygunge Club at the Tolly Golf course on 24th & 25th January 2020.
2. Our Company extended support to projects focused on the upliftment of the tribal students, run by Friends of Tribal Society known as EKAL Vidyalayas. Balmer Lawrie sponsored Rs. 10 lakhs for these vidyalayas catering to the tribal populace.
3. Aspirational district development program was taken up as per the guidance of DPE and Niti Aayog during the year. An MoU was signed between the Integrated Tribal Development Agency (ITDA), Paderu and our Company for making model Aanganwadi Kendras in the tribal district of Visakhapatnam.
4. Under the Swachh Vidyalaya: Swachh Bharat Abhiyan, toilets were constructed in the states of West Bengal, Assam, Andhra Pradesh, Chhattisgarh and Haryana for the students of primary government schools to avail facilities of toilets. It was committed by Balmer Lawrie that the Company would maintain the toilets for at least 5 years. Therefore, our Company is maintaining the toilets as per need in West Bengal, Andhra Pradesh and Haryana. This year being the end of five years, our Company also carried out intensive repair and maintenance work wherever needed, including repair of tube wells as the summer season is approaching.
1. The Balmer Lawrie sponsored Mobile Health Van run by Helpage India at Manali, Chennai to provide medical care especially for the elderly people, caters to 12,000 patients annually. In the financial year 2018-2019 a new van was provided to Helpage India to further the initiative.
2. Our Company contributed Rs 25 Lakh each to the Corpus fund of Narayana Hrudayalaya Charitable Trust and Saroj Gupta Cancer and Research Institute located at Kolkata for treatment of poor patients affected with critical diseases.
iii. Skill Development
Skill Development Institutes (SDI) are being set up at various places in the country by the member companies of the Ministry of Petroleum and Natural Gas (MOPNG), Govt. of India. As a member Company, Balmer Lawrie contributed Rs 300.00 Lakhs for the institutes at Ahmedabad, Rae Bareilly, Guwahati, Visakhapatnam, Kochi and Bhubaneswar as per the funding module set by the MOPNG.
iv. Swachh Bharat Abhiyan / Clean India Mission
As part of Swachh Bharat Abhiyan (SBA), the Swachh Bharat Pakhwada (Fortnight) was celebrated from 1st to 15th July 2019. The SBA, India's largest cleanliness campaign till date, was launched by Hon'ble Prime Minister of India, Shri Narendra Modi on 2nd October 2014. Since then, millions of Government employees, students and other citizens from all walks of life became a part of this campaign. During the Pakhwada, the Swachhta pledge was administered and various programs were organised in units and establishments across the country. A host of activities were initiated to further the 'Clean India' movement not only in our plants and offices but also in the communities residing close to our establishments.
Cleanliness Drives were organised in plants and offices of Balmer Lawrie across the country, in which employees participated with much enthusiasm.
Tree Plantation Drive
In the tree plantation drives organized across locations, G&L - Kolkata planted around 240 saplings in and around the factory premises. Tree saplings were also planted in IP - Kolkata, CFS - Kolkata, G&L - Silvassa and Manali, Chennai.
Engagement with Community
Various activities were organised for students of Government schools in Kolkata, Silvassa and Chennai.
Swachhata Hi Seva
An Awareness session on harmful effects of single use plastic was organized at the Community Hall in Khadoli, Silvassa and jute bags were distributed to the school children. District Magistrate of the Dadra & Nagar Haveli along with NGO, Swadeep Shikshan Vikas Sanstha, the school children and the large number of community members from the village of Khadoli attended the program to take forward the Mission of the Government to eliminate single use plastic.
An awareness generation camp was organised for the teachers of Dara Adarsha Bidyamandir and Dara High School, Upo-Pradhan of Rajapur, Karabeg Anchal located in Sundarban area. All the participants were of the opinion that use of plastic items are required to be stopped immediately as these are polluting our environment in many ways. Large number of of students as well as the community members were present in the camp.
Kendriya Vidyalaya (KV) Ballygunge, Kolkata organised the Fit India Plogging Run on 2nd October 2019. The chief guest of the program was Hon’ble Member of Parliament and BJP State President, West Bengal Shri Dilip Ghosh. Present on the occasion were dignitaries from Balmer Lawrie & Co. Ltd. and other eminent personalities from the city. The rally was flagged off by the chief guest. The plogging run started from AJC Bose Road and culminated at Ballygunge Circular Road covering more than 2 kms. Students, parents, NCC Cadets, teachers and all other stakeholders of KV Ballygunge participated in the plogging run. The event was sponsored by Balmer Lawrie.
Capacity Building On Health & Hygiene Project At Silvassa
The capacity building on health & hygiene project initiated at Sayali village in Silvassa in the month of December 2018 as part of Swachh Bharat Abhiyan was taken forward with great enthusiasm. A Memorandum of Agreement (MOA) was signed between Balmer Lawrie as sponsor, Swadeep Shikshan Vikas Sanstha, Ahmedabad, the Implementation Partner and the Collector District Magistrate, Dadra & Nagar Haveli, Silvassa, the Operating Partner. Though children of the village and primary schools comprise the major target group, school teachers, Anganwadi workers and staff, parents and the school management committee of the respective schools are also involved in the various activities. Training sessions and workshops on health, hygiene and nutrition were organised in the Anganwadis and primary schools. Also, personal hygiene kits, sanitation kits, dustbins and Anganwadi vessel kits were distributed. The objective of the project is to ensure sustainable development by promoting good health, quality education, clean water and sanitation in Sayali village.
This project addresses three sustainable development goals (3 SDGs) and is being carried out to meet twin objectives:
a. Ensuring that children in the preprimary schools and in the primary schools are provided with understanding on personal hygiene that over a period of time will help in behavior change modification among them, thereby impacting the issue of Stunting and reducing the Under Five Mortality rates.
b. Parents, teachers and the workers associated with these centers are to be involved in the community connect initiative so that they play an important role in ensuring better and improved hygiene standards.
Apart from the Swachh Bharat Abhiyan and Swachhta Hi Seva initiatives, toilets were constructed at a Government School in Manali, Chennai and a public toilet was sponsored in the Botanical Garden at Noida in association with Sulabh International and Delhi Metro Rail Corporation (DMRC).
To give impetus to the Swachh Bharat Abhiyan activities, a Social Media Consultant was engaged to run a campaign #AbNahiTohKab on the Company’s Facebook and Twitter pages focusing on elimination of single use plastic.