Corporate Social Responsibility of Balmer Lawrie
Corporate Social Responsibility is a “self-regulating business model” that implies the procedures of interaction by a company with its stakeholders and the general public at large, creating a scenario of being socially responsible. CSR programs aim at transforming the lives of the under-privileged and enhance collective community well-being, besides the broader goal of driving sustainable development and growth of all stakeholders. In line with this, the Company has been driving various CSR projects independently around its units and establishments across the country and has also been supporting various programs initiated by the Government of India like the COVID-19 response, Clean India Mission and Skill Development Institutes. The Company is responsive to the needs of the society at large, and its socio-economic goals are well aligned with the business objectives.
Balmer Lawrie’s CSR initiatives are driven by two Flagship Programs - Balmer Lawrie Initiative for Self-Sustenance [BLISS] and Samaj Mein Balmer Lawrie [SAMBAL]. While the first Program is directed at providing and improving the long-term economic sustenance of the underprivileged, the second Program aims at improving the living standards and quality of life of the population in and around the Company’s work-centres.
In pursuance of these Programs, the Company has undertaken several community development projects, partnering with various agencies. The focus areas for the schemes under the programs, amongst others, have been on education, healthcare, sanitation, and environmental protection as directed by the DPE. CSR efforts are channelized on the above-mentioned thematic focus areas and target groups like children, women, youth, elderly and differently abled people.
Through the various CSR programs, the Company has constantly endeavored to integrate the interest of the business with that of the communities that form part of the areas it operates. With the advent of the various National flagship programs launched by the government, we as an organisation take pride in furthering the initiatives, which comes under the purview of CSR by engaging specialized agencies, and in keeping with the DPE guidelines, the Companies Act 2013 and Schedule VII of the Companies Act.
A total sum of Rs. 514.00 Lakhs was spent during the year 2020-21, towards CSR activities’ expenses.
The Company’s CSR activities were evaluated and social impact assessment was done for the projects carried out in the years from 2016 to 2018. (The report is available on the Company’s website www.balmerlawrie.com)
The following activities / initiatives were undertaken during the year under report, i.e. FY 2020-21
i. Education & Child Sustenance
1. Two classrooms are being sponsored under the “Corporate Leverage and Support Scheme” (CLASS) of Indian Institute of Cerebral Palsy (IICP) for supporting the differently abled, particularly children suffering from cerebral palsy. In spite of the COVID-19 pandemic, IICP managed to conduct classes for their children following all necessary protocol. The organisation also established very good communication with the parents and family members to deal with the pandemic situation, and achieved its goal of imparting quality education to the children with cerebral palsy.
2. Our Company extended support to projects focused on the upliftment of the tribal students, run by Friends of Tribal Society known as EKAL Vidyalayas. Balmer Lawrie sponsored Rs. 10.00 Lakhs for these vidyalayas catering to the tribal populace.
3. Aspirational district development program was taken up as per the guidance of DPE and Niti Aayog during the year. An MoU was signed between the Integrated Tribal Development Agency (ITDA), Paderu and our Company for making model Aanganwadi Kendras in the tribal district of Visakhapatnam. This year, the Company has allocated Rs. 40 lakhs for the purchase of measurement kits for the Aanganwadi Kendras.
1. Street Medicine Program – Calcutta Rescue: Balmer Lawrie has allocated Rs. 5.47 Lakhs to Calcutta Rescue for running street medicine mobile clinics for the slum community of Paharpur, Kolkata. The doctors and the healthcare team visit the slum and street dwellers on regular basis. The clinics are run from the back of mobile vans, which have basic medical equipment and stock of drugs for common ailments. During the pandemic, Calcutta Rescue has helped slum communities to get medical facilities on regular basis. This project has received great recognition for its contribution to the immunization program and medicine supply to the registered patients.
2. The Balmer Lawrie sponsored Mobile Health Van run by Helpage India at Manali, Chennai to provide medical care especially for the elderly people, caters to 12,000 patients annually. In the financial year 2020-2021 the Company released Rs. 29.00 Lakhs to support the program during the COVID-19 pandemic.
3. In July 2020, Balmer Lawrie and Ramakrishna Mission signed an MoU to construct a quarantine home in Belur Math to provided quality services to the devotees and others who visit the Ashram. The Company has contributed Rs. 20.00 Lakhs for the construction project. The first floor of the building has been completed within the project timeline; painting and installation of other essential equipment will be completed in April 2021. Balmer Lawrie allocated Rs. 20.00 Lakhs to the Ramakrishna Mission, Belur Math, Howrah for the purchase of an Ultrasound Machine. Thousands of poor patients in the area are benefitting from this machine.
4. Balmer Lawrie sponsored and implemented the services of a non-profit Cardiac Ambulance at Silvassa in association with DNH Medico Association, a registered body of medical professionals of Dadra Nagar & Haveli in December 2020. Balmer Lawrie has been supporting developmental work in Saily and Khadoli villages at Silvassa on a continuous basis. Balmer Lawrie sponsored Rs. 23.00 Lakhs for the ambulance and the objective of the ambulance service is to ensure timely access to cardiac care from the local hospital.
5. Balmer Lawrie contributed Rs 25.00 Lakhs each to the Corpus fund of Narayana Hrudayalaya Charitable Trust and Saroj Gupta Cancer and Research Institute located at Kolkata for treatment of poor patients affected with critical diseases in the year 2020-21. Saroj Gupta Cancer and Research Institute utilised the funds to purchase a static machine and 3 portable X-Ray machines for the Radiology Department as well.
6. Water Resource Management, Health & Hygiene based on Sustainable Development Goals: Saksham Foundation - The water resource management project is a unique way to change the behavior for the optimum use of water. Because of the COVID 19 pandemic, Health and Hygiene became a key practice to keep away different diseases as well as COVID 19. Balmer Lawrie had signed a MoU with Saksham Foundation to support the project and as per the commitment, the Company has released Rs. 12.00 Lakhs.
iii. COVID-19 prevention activities
1. Contribution to PM-CARES Fund - Our Company contributed Rs 1,28,25,899.00 (Rupees One crore, twenty-eight lakh, twenty-five thousand and eight hundred and ninety-nine) to the Prime Minister's Citizen Assistance and Relief in Emergency Situations (PM CARES) Fund to help fight the COVID-19 pandemic in the country. Balmer Lawrie allocated Rs 1 crore from its Corporate Social Responsibility (CSR) Fund and the rest of the amount was voluntary contribution of one day’s salary by the employees of the Company.
2. As part of CSR activities undertaken during the COVID-19 lockdown period, Industrial Packaging – Chittoor distributed food items to migrants and underprivileged families in villages near the plant.
3. From 1st to 15th July 2020, as part of COVID Jan Andolan campaign, the Company distributed 19450 masks, 4350 sanitizers (100ml), and 1600 Gloves among 4450 beneficiaries in communities residing in and around our units / establishments across the country.
4. PPE was distributed at Integrated Check Post (ICP), Raxaul and a demo on how to wear the same was conducted.
iv. Engagement with the Elderly
Balmer Lawrie allocated Rs 5.00 Lakhs to Kolkata Kinjal to support its program called Freedom @ 60. This program helps elderly people to engage with various community activities such as education and health.
v. Skill Development
Skill Development Institutes (SDI) are being set up at various places in the country by the member companies of the Ministry of Petroleum and Natural Gas (MOPNG), Govt. of India. As a member Company, this year Balmer Lawrie contributed Rs 175.00 Lakhs for the institutes at Ahmedabad, Rae Bareilly, Guwahati, Visakhapatnam, Kochi and Bhubaneswar as per the funding module set by the MOPNG.
vi. Swachh Bharat Abhiyan / Clean India Mission
1. The capacity building project on health and hygiene at Silvassa (in Saily and Khadoli) initiated as part of Swachh Bharat Abhiyan was taken forward with great enthusiasm. Though children of the village and primary schools comprise the major target group, school teachers, Anganwadi workers and staff, parents and the school management committee of the respective schools are also involved in the various activities that are conducted regularly. Training sessions and workshops on health, hygiene and nutrition were organised in the Anganwadis and primary schools. Also, personal hygiene kits, sanitation kits, dustbins and Anganwadi vessel kits were distributed. The objective of the project is to ensure sustainable development by promoting good health, quality education, clean water and sanitation in the villages.
2. Construction of Toilet in Andhra Pradesh - Balmer Lawrie has sponsored construction of toilets in different locations:
- Construction of Boys & Girls Toilet at Thavanampalle, Upper Primary School
- Construction of Boys & Girls Toilet at Maredipalle, Elementary School
- Construction of Toilet at Thavanampalle Police Station for Public Usage
3. Balmer Lawrie has accepted a proposal from Habitat for Humanity India, to support them in providing safe drinking water to the school and public area in Manali, Chennai. Habitat for Humanity will be installing 7 nos. water cooler / purifiers in the project location. The Company also installed water coolers in a Government school in Okhla, New Delhi which will be providing safe drinking water to around 1200 students. Water coolers / purifiers have also been installed in two Government schools in Asaoti and Rai, Haryana.