Press Release Details
Travel and Vacations roadshow in Orissa 17 April 2017
Balmer Lawrie & Co Ltd., completed 150 years on 1st February 2017 and has a unique distinction of not having incurred losses even once in its 150 year long glorious innings. A Mini Ratna - I PSE with diversified business portfolios, under the Ministry of Petroleum and Natural Gas, Balmer Lawrie acquired brand “Vacations Exotica” in February, 2014. This acquisition is an endeavor to strengthen its foothold in the Tours domain, where BL was not a major player till 2013. Balmer Lawrie is one of the largest TMC (Travel Management Company) in India providing domestic & international travel and ticketing and travel & tourism related services to its clients. Balmer Lawrie is the oldest IATA accredited travel agency in India. It enjoys a high level of trust and serves Central Government, its Ministries & Departments, Public Sector Undertakings/Enterprises, Private Corporates and others.
Balmer Lawrie’s brand Vacations Exotica, takes pride in remaining a major force to reckon with in this competitive market, with a large number of repeat clients. Its strength in organizing Group Tours to USA, South America, Canada, the continent of Europe, Far East, Australia, New Zealand, Egypt, South Africa, Kenya, Middle East, Mauritius, China, Japan et al has put it on a firm pedestal. It has also created a niche in the Indian Holidays segment with Group Tours to Kashmir, Himachal Pradesh, Kerala, Goa, North East, Rajasthan, Nepal, Sikkim and many other destinations. Balmer Lawrie has specialized and excelled in Individual Family holidays, Customized Packages, Honeymoon packages, Ad-hoc Groups and MICE movement in India and abroad. The company has created a commanding position in the market for THE BEST OF THE WORLD AT THE BEST PRICE. The tag line, “A world of difference”, is focused on providing a never before experience which is also borne by 99.9% satisfied clients and a substantial percentage of repeats. As a leader in innovation, cost optimization and high service delivery to its diverse customer base are its core strengths.
To mark its 150 years celebrations, Balmer Lawrie’s Vacations Exotica is launching special / attractive packages to Europe / USA / Australia / New Zealand / Fareast Countries besides domestic tours in India and is also promoting Orissa as a holiday destination in Ahmedabad /Bangalore / Chennai / Delhi / Mumbai etc. Roadshows will be organized across Orissa as part of the promotion.