In 1934 at Sewree in Mumbai & in 1937 in Kolkata, two Grease manufacturing units were set up for BALMEROL brand of lubricants. Ever since, people in the company are inspired by the principle and beliefs that stimulated them of their heritage and has derived strength from the past. Today Balmer Lawrie enjoys the Pride of being one of the ten largest grease manufacturer in Asia & largest grease producer in India.
Business Model and Activities of the SBU in brief
Business Model at Balmer Lawrie (SBU : Greases & Lubricants) broadly categorised into:
Our product range in the Industrial packing segment consists of:
Processing Business
Direct Sales
Institutional Sales
Retail Sales
Export
Production units / Work Centres and facilities available
Ever since SBU’s first unit in 1934 in Sewree to manufacture BALMEROL brand of Greases & Lubricants, today with about 2.3% market share, we are spread east-West & North-South and have installed manufacturing units in Kolkata in West Bengal, Taloja & Sewree in Mumbai, Silvassa in Gujarat and Chennai in Tamil Nadu to produce 72000 mt/kl per annum of BALMEROL brand of lubricants.
To cater to the requirements of Industrial & Retail customers, Balmer Lawrie has made its presence with four Regional & Ssix District marketing offices and is continuing to spread its channel networking through opening up of C&F Agents, appointmenting distributors & dealers.
Technical superiority, infrastructure & world class Applications driven laboratory backed by experienced, qualified engineers & scientist enables Balmer Lawrie deliver BALMEROL brand of Industrial, Automotive & Speciality range of lubricants and enjoys the competitive edge in today’s highly demanding market. Balmer Lawrie, with its diversity, foster high sense of belongingness in its products. The culture of value creation through Technical Services & Conditioning Monitoring and provided customized solution to plant requirement for our business objectives.
World class Applications Research Laboratory at Balmer Lawrie is a corporate culture to embrace theneed for change. It is a blend of Process, Culture ; Technology that supports development & commercialisation of large numbers of high performance products. Sustained efforts of BL’s scientists & engineers, with the help of Analytical Instruments and Test Rigs further take up development of environment friendly & biodegradable product / import substitute. The few of the infrastructural R&D facilities that are pivotal in up gradation & development of new generation products
The SBU’s initiatives in diversifications in its products portfolio creates opportunities for suppliers for packaging materials, vegetable oils & fats, additives etc and provides scope for developments / improvements to effectively compete for business opportunities. Manufacturers of high end esters across the country are being welcome and encouraged as part of its’ on going quality improvement.
SBU: Greases & Lubricants with its apt technological superiority & State-of-the Art R&D Centre endeavour to pursue deliver product & services that affects its ability to meet the stated requirements and ensures adequate control system for efficient use of natural capital.
The state of the art process technologies for manufacture of lubricants & in-place quality management systems / standards are the key drivers for products & services conforming to specifications, being fit for the purpose, zero defects, customer satisfaction and value addition. The SBU for its sustainability has laid adequate internal MIS & control measures for Environmental Management system and all its plants are accredited / certified to ISO 9001: 2000 and ISO 14001: 2004, including OHSAS 18001 certification to its Chennai Plants. It has also strategised to focus on eco-friendly products including biodegradable lubricants and exports. The SBU is committed to environment protection to combat challenges in global warming & ozone depletion.
SBU : Greases & Lubricants have achieved milestones in field trials of new generation traction gear compound & suspension bearing oil with Indian Railways, Fire Resistant Hydraulic Fluid and establishes several products like Race 4T as per JASO MA2 specification, Gold Premium CI4 15W 40 engine oil, expander oil, new generation sulphonate complex & synthetic lithium complex greases etc. SBU: Greases & Lubricants has also overshoot its budgeted profit to Rs.7.16 crores in 2008-09 and achieved turnover growth of 7.25% over last year in spite of drop in volume by 8.5%.
SBU:G&L has since its inception, made its presence felt through innovative R&D works in the areas of designing, development & customisation of energy saving high performance land environmental friendly lubricants.It has to its credit, National Award for Excellence in R&D, President Award for Export Performance.
Global Compact
BALMEROL 
Steel
